Hello, I’m Fergus, a London based Creative Lead / ACD with a Copywriting background.

I'm a self-starting, entrepreneurial creative that thrives on problem solving and building meaningful connections between brands and culture. In my time I have worked both brand and agency side, as well as starting and running my own business – a sourdough bakery and café called Brick House.

I recently wrapped up a two plus year contact at On, during which I creatively led some of the brand's biggest campaigns. From launching the partnership with Zendaya and the game changing robot-powered innovation, LightSpray. To elevating On’s social impact program, Right To Run, and helping put On on the map in Paris during the Olympics and Paralympics.

I love working with teams to craft worlds around big ideas – often seeking out a simple truth that can be amplified across different platforms. Below is a selection of projects I’ve been a part of, please take a look around.