PlayStation 2 Brand Campaign

Award winning European brand campaign for the PlayStation 2.

After the launch of the PS2, PlayStation felt they were losing touch with the early adopters that had been such great advocates of the brand in the early days.

The campaign sought to connect with this audience on a deeper level by demonstrating that the escapism and transformation that gamers experience is being mirrored in the real world by various visionaries, artists and freaks on the fringes of society.

Produced: 3 x sequential press executions / layered acetate special insertion