Vodafone Taxi Grand Prix

A fantasy style racing game supporting Vodafone's sponsorship of the McLaren Mercedes Formula 1 team.

Just like F1, the aim of the Taxi Grand Prix is to finish a season of races before anyone else; the big difference is that players do this by backing and tracking the best combination of GPS enabled taxis who are clocking up the race distance on their behalf in the real world.

We launched the competition with a promotional film featuring Lewis Hamilton, Heikki Kovalinen and Barry from EastEnders.

Produced: Viral launch film / intro animation / competition site / advertising