National Gallery Grand Tour

Award winning campaign to take some of The National Gallery’s most famous paintings out of the gallery and on to the streets.

Working with the gallery, project sponsor HP, and branding agency The Partners, ‘The Grand Tour’ set some of The National gallery’s most popular paintings free onto the streets of Central London. It was bought to life by creating a series of interactive elements to help the people get the most out of the experience including downloadable audio guides with commentary from some of the galleries' resident experts and interactive maps enabling the user to plan their own 'Grand Tour'.

Produced: Microsite / mobile audio guides / podcasts / interactive maps